Jelena is responsible for defining a future-focused strategy across three markets, creating an inspiring vision and innovative business perspective to accelerate growth and increase profitable market share. She leads a multi-functional team in achieving long-term operational, financial, people, and risk objectives, while building strong partnerships with customers, regulators, governments, and stakeholders. Within the cluster, she is recognized as a Thought Leader and Industry Expert.
Jelena joined Mastercard in 2009, progressing from Account Manager and Head of Sales roles to Country Manager in 2018. Since then, she has expanded Mastercard’s business with both traditional and non-traditional clients, securing new and exclusive partnerships and growing the company’s portfolio across all three markets.
Since 2019, she has also served as Vice President of the Fair Competition Alliance at NALED, where she focuses on combating the shadow economy through the promotion of electronic and digital payments.
Before joining Mastercard, Jelena gained extensive experience in Serbia’s payments industry, working for five years in the Card Department of Banca Intesa. She holds a bachelor’s degree in Banking, Finance, and Insurance from the Faculty of Economics, University of Belgrade.
