Sales leadership is one of the most demanding functions within a company due to its complexity. In today’s world, successful sales management can provide a source of competitive advantage due to increased competition and globalization. It enables companies and organizations to achieve growth through profitable sales. Effective sales leaders possess skills that inspire and motivate their teams, set clear goals, and apply strategies for achieving success in sales.

For effective sales management, managers need appropriate market strategies to achieve the company’s goals, analyze and improve selected sales processes, plan necessary sales activities with different types of customers, develop sales plans, and understand the customers and consumers they are addressing.